Digital Marketing

Digital Marketing 101: What is SEO, SEM, and SMM?

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of …

Social media trends

Top Social Media Trends this Week

Facebook Jobs, Instagram Multiple Photo-Posts, & Pinterest Visual Search The world of social media is always turning. You may use Facebook to keep up with friends. Alternatively, you might utilize Twitter to promote your business. You may even be searching on LinkedIn to find a new job. No matter the case, social media is constantly evolving. Social media trends seem …

Web analytics

The Beginner’s Guide to Web Analytics

5 Important Statistics for Tracking the Success of Your Website So you just finished your shiny new business website. What now? If you’ve done your keyword research and designed a mobile-friendly site with high-quality content, it’s time for web analytics 101. Tracking website traffic and other statistics tracking may not sound appealing, but it’s crucial for measuring value. Your online …

Small Business Social Media

3 Actionable Small Business Social Media Tips

Simple Ways You can Optimize Your Social Media Presence Today Small business social media strategies are often based on lean tactics that can be easily implemented. As you move from market research to startup and full-blown small business, your advertising must be cost-efficient. You’re probably still looking for investors. You likely need as much capital available for expansion. A small …

Marketing trends 2017

7 Digital Marketing Trends for 2017

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the …

social media content marketing

The Basics of Social Media Content Marketing

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used …

SocialPro 2016 Venue

SocialPro 2016 by Marketing Land

The World-Class Paid & Organic Social Media Marketing Conference By Ryan Crockett, June 18, 2016 Emergent Digital is proudly presenting alongside other industry leaders at SocialPro 2016, the premier social media marketing conference produced by the experts at Marketing Land and Search Engine Land. This high-profile forum is focused on the free exchange of ideas and SMM success stories as …

Social media platform logos in pastel

3 Pros & Cons of Marketing on Every Major Social Media Platform

Facebook, Twitter, Instagram, LinkedIn, Snapchat… Which Network is Right for You? By Ryan Crockett – May 16, 2016 There are unique benefits and drawbacks to every social media marketing channel at your disposal, and the key to running an effective advertising campaign is identifying how well each network aligns with your company goals. Facebook offers the widest audience for your …

Social media icons educated

5 Essential Digital Marketing Blogs for Beginners

Top-Class SEO, Social Media, & Search Advertising Feeds Everyone Should Follow By Ryan Crockett – May 6, 2016 In the age of online business, our brave world of new media, we’re all digital marketers. From small business to the nonprofit sector, from the newest startup to the Fortune 100, online advertising has become an imperative, integral part of public outreach. …