social media content marketing

The Basics of Social Media Content Marketing

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used …

Social media platform logos in pastel

3 Pros & Cons of Marketing on Every Major Social Media Platform

Facebook, Twitter, Instagram, LinkedIn, Snapchat… Which Network is Right for You? By Ryan Crockett – May 16, 2016 There are unique benefits and drawbacks to every social media marketing channel at your disposal, and the key to running an effective advertising campaign is identifying how well each network aligns with your company goals. Facebook offers the widest audience for your …

Trending social media news cloud

Week in Social Media: Trending Digital News

Instagram adds Account Switching, Facebook’s Private Comment Replies, and #RIPtwitter By Ryan Crockett, February 8th, 2016 February has started off brilliantly for the Facebook-Instagram Zuckerberg colossus, and disastrously for their main competitor on the social media scene. While the former has added serious functionality to their mobile apps and web interfaces, the latter is in a tailspin as their perceived …

Social Media SMM Timing

Social Media Timing: Best & Worst Hours to Post

Engage During the Afternoon Lull, avoid Late-Night Posting By Ryan Crockett Social media timing is an absolutely critical factor in executing an effective marketing strategy that maximizes audience outreach. Knowing when to post (and when not to post) on social networks like Facebook, Twitter, and Instagram for optimal engagement can truly take your efforts to the next level. Many will …