Paid Social Advertising
Sophisticated marketers are driving profitable customer acquisition through paid social advertising networks at increasing scale. Many advertisers are now investing more budget in Paid Social than even Paid Search with positive ROI.
Facebook’s advertising network led the way in providing superior targeting capabilities to marketers. We keep up on the latest ad products and optimization strategies that Facebook offers, so we can help you beat out your competition.
Other social networks have taken note and are catching up. LinkedIn provides access to highly targeted business-to-business (B2B) audiences, while twitter allows for inexpensive awareness and branding opportunities. Instagram and Pinterest expand advertisers’ reach even further.
Facebook advertising also provides access to Instagram, which can be a great way to reach a younger audience than Facebook. Instagram advertising is visual, dynamic, and engaging. FB and IG make a great one-two punch for digital marketers!
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